Archive for the ‘News & Updates’ Category

Holiday Email Marketing: How to Save Time, Reduce Stress, and Still Get Great Results

Tuesday, December 11th, 2018

Holiday Email Marketing How to Save TimeIf you’re a small business owner preparing for the upcoming holiday season, you probably have at least a few of these things at the top of your holiday marketing wish list: You want more time to do all the things you need to do to make this holiday season a…

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The Ultimate Guide to Abandoned Cart Email Subject Lines

Thursday, December 6th, 2018

Abandoned Cart Email Subject LinesCrafting appealing, impactful and intriguing abandoned cart subject lines is definitely not an easy task, but a little effort, lots of brainstorming and knowing what gets your customers clicking will help your email subject line stand out and encourage the reader go ahead and open that email. Inform — Don’t…

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What is Email Deliverability?

Tuesday, December 4th, 2018

What is Email DeliverabilitySo much effort goes into crafting the perfect email for your customers. Think of the hours spent drafting relevant content, creating attractive images, checking all your links or promo codes work, and even running multiple A/B tests to make sure your email is effective. If you check your campaign metrics…

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6 Ways to Increase Communication Within Your Small Business

Tuesday, December 4th, 2018

6 Ways to Increase Communication Within Your Small BusinessWe all know communication is an important element to a successful business. But is the way you communicate with your employees working? In a 2016 survey by Digital Workplace Communications, 48% of respondents felt their employers needed to rethink digital communication. Whether you’re sending out emails, instant messaging, or using…

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What is Click-to-Open Rate in Email Marketing?

Monday, December 3rd, 2018

What is Click-to-Open Rate in Email MarketingWhen we send emails to customers, our main goal is not for them to simply open the email, but to read it in its entirety and engage with our business. For this, we need to make sure our subject lines are clear, the email content is engaging, and customers can…

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