Archive for the ‘News & Updates’ Category

What Is A Good Open Rate For Email?

Monday, September 24th, 2018

What Is A Good Open Rate For EmailNumbers, figures, and data may not be the most exciting and creative bit of marketing; but that’s what helps us know if our plans are working. Email marketing is one of the most effective ways to reach out to customers, potential customers and leads. It is a direct way to…

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Create a Nonprofit Email Rubric to Grade Each Email Before You Send

Friday, September 21st, 2018

Learn to grade your emails before you hit send to make a bigger impact.Back in the day, when the teacher passed out a new writing assignment the whole class groaned – unless there was a rubric attached. Actually, the other kids were probably still groaning, but I was relieved. A rubric meant that no matter what I wrote about, if I could hit…

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Why Customers Are Unsubscribing From Your Emails (And How To Stop Them)

Thursday, September 20th, 2018

Why customers are unsubscribing and how to stop themBreaking up is hard. Especially when you’ve put in so much work to keep someone interested and invested in your relationship. When someone unsubscribes from your email list, it hurts. Kind of similar to when Josh from ninth grade asked you to prom only to stand you up on the…

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How A/B testing Can Take Nonprofit Email Marketing To The Next Level

Wednesday, September 19th, 2018

AB Testing for NonprofitsImagine this: It’s a Sunday morning and after a long hectic week, and you think today is perfect for a relaxing brunch with your best friend. However, you happen to know for a fact that she spends every Sunday binge watching Netflix without fail. But you really want that mimosa,…

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Understand your Nonprofit’s Supporters with Email Reports

Tuesday, September 18th, 2018

Understand your Nonprofit’s Supporters with Email ReportsIn order to effectively communicate with your nonprofit audience, you have to understand them. Each person has different needs, wants, and interests. What catches one person’s attention may have no effect on another. When you start out using email marketing, you may not know much about your subscribers. The great…

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