Archive for the ‘Featured’ Category

Understanding the Power of Email Marketing Relationships

Monday, September 17th, 2018

Understanding the Power of Email Marketing RelationshipsWhen we think of Fall, many of us think cooler weather, earlier sunsets, and apple picking. But for the majority of small business and nonprofits, this time is used to prepare for and launch into the race towards year-end goals. Timing is everything, which is why it is important to…

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Why You Should Rest and Restore this Labor Day

Friday, August 31st, 2018

Why You Should Rest and Restore this Labor DayOn my way to a local coffee shop the other morning, I saw a man (he had to be at least seventy) in the window of a sewing/alterations shop. It was early, just before the streets started buzzing with busy commuters, before most stores were open. As I walked by…

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4 Nonprofit Emails that Look Awesome on Mobile

Friday, July 6th, 2018

4 Nonprofit Emails that Look Awesome on MobileWith around half of all emails being opened on a mobile device, nonprofits should be thinking differently about the way they approach their email marketing. The inbox has changed, along with the way potential donors, supporters, and volunteers read and interact with your emails. Failing to make the change to a more…

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Are You Getting the Most You Could Be from Your Email List?

Monday, June 25th, 2018

SegmentationLet’s start out by facing a tough reality: many small businesses — even the most successful ones — aren’t getting the most they could be from their email list. It’s not that they’re not working hard or seeing good results. In fact, for many, email marketing is already their biggest…

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7 Ideas for Your First Autoresponder Series

Wednesday, April 4th, 2018

As much as I hate to admit it, I’ve been known be a little late to the party. Whether it’s that great new TV show everyone’s talking about, the hot new song everyone somehow already knows the words to, or the latest app on everyone’s phone, there’s a fair chance…

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