What is a Mobile-Responsive Email Template? (And Why You Need One)

  Mobile-Responsive Email Template You know what really grinds my gears? When I open an email marketing campaign on my smartphone and have to pinch and expand to see the text. It tells me that the sender didn’t take care in testing the email before it landed in my inbox, and that means they don’t care about my time or the quality of our interaction. As a result, I don’t particularly care to do business with them.
In fact, 75 percent of subscribers admit they will delete an email if they can’t read it on a mobile device.

Why you need a mobile-responsive email template

Mobile-responsive email templates automatically adapt to the size of the screen they’re being displayed on. And with over half of all email now opened on a mobile device, looking good on mobile is essential to delivering a quality message to your customers and subscribers. Constant Contact recently made every template in their new editor mobile-responsive, so you never have to worry about how your email looks on desktop versus mobile. constant contact editor preview
Try one of Constant Contact’s mobile-responsive email templates for free! Sign up for a free 60-day email marketing trial.  

What about your business? 

Maybe you think your business is different. You suspect that your contacts are more likely to open an email on their desktop. You can see exactly how many people are opening your emails on mobile versus desktop within your Constant Contact Email Reports. Here’s an example mobile versus desktop opens from fitness studio, Turnstyle Cycle: Mobile-responsive email template 3 With an average of 56 percent of their subscribers opening on a mobile device, Turnstyle Cycle’s staff uses a mobile-responsive template to make sure their emails always display correctly. Here’s what Turnstyle Cycle’s owner, Matt Juszczak, says about using a mobile-responsive email template: “I don’t have to worry about how my email is going to look on different mobile devices. It’s a relief knowing that everything is going to work and I’m not going to have any problems.” Red Mango Marketing clients are using mobile responsive templates, and have been for some time. Need help pulling your mobile responsive email marketing template together? We can help! Contact us here.

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