What is a Mobile-Responsive Email Template? (And Why You Need One)
You know what really grinds my gears? When I open an email marketing campaign on my smartphone and have to pinch and expand to see the text. It tells me that the sender didn’t take care in testing the email before it landed in my inbox, and that means they don’t care about my time or the quality of our interaction. As a result, I don’t particularly care to do business with them.
In fact, 75 percent of subscribers admit they will delete an email if they can’t read it on a mobile device.
Why you need a mobile-responsive email templateMobile-responsive email templates automatically adapt to the size of the screen they’re being displayed on. And with over half of all email now opened on a mobile device, looking good on mobile is essential to delivering a quality message to your customers and subscribers. Constant Contact recently made every template in their new editor mobile-responsive, so you never have to worry about how your email looks on desktop versus mobile.
Try one of Constant Contact’s mobile-responsive email templates for free! Sign up for a free 60-day email marketing trial.