Using Google Posts
Google posts are a great way to enhance your GMB listing and allow you to share content straight onto your page, which also shows on the knowledge panel, therefore giving you a great opportunity to stand out.
From your GMB dashboard, you will be able to select ‘posts’ from the left-hand menu and jump straight into creating content.
The question that is most commonly asked is, what type of content should you publish as a Google Post?
Quite simply, your opportunities are endless; just be sure to showcase content that makes sense and helps your audience. Some great ideas include:
- Event posts around an upcoming event you are hosting.
- Sales posts to announce a sale that you are currently running.
- Share a snippet from your latest blog post and link it through the main content from the Google Post.
- Share a seasonal message to your customers.
Here is an example of using a Google Post to promote a store product. It was viewed on Google more than 4,000 times from organic search and the link embedded back to the website was clicked on 38 times.
Using Google posts gives you a better chance of having your content, products, and events seen than traditional social media platforms that limit your organic reach to 1-2% of your followers.