Why Your Business Needs Email Marketing


If I asked you for $1 in exchange for $44, wouldn’t you take me up on it?

No, I’m not a magician — just a digital marketing expert who understands the value of a quality email marketing campaign to drive awareness, sales, and repeat business.

You could go the traditional marketing path: investing a small fortune into a direct mail campaign like postcards, handwritten notes, or even seasonal fridge magnets, but you honestly don’t know who is putting up your magnets or opening your mail instead of throwing it in the trash.

In essence, traditional marketing means sending out a blind message with no way of measuring the results.

Instead, email marketing is time-effective and cost-efficient, and it also allows you to measure your results in real-time.

Your email reports will tell you who opened your campaigns, what links they clicked, and how engaged they are with your brand.

When you analyze and act on these metrics, you can potentially turn a simple email campaign into a lifelong client with countless repeat sales. Even better, you can test, iterate, and go with what works to get the most bang for your marketing buck.

Watch the video below to learn more about why email marketing is a must-have for your marketing tool belt.


As I say in the video, “The proof is in the pudding.” Email marketing isn’t just an option, it’s a necessity when it comes to promoting your business.

Brand new to email marketing? Test drive Constant Contact for free. Sign up for a 60-day trial.

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About the Author: Bryan Caplan helps businesses lock down their marketing. CEO of BJC Branding and professional speaker, Bryan travels the country, presenting on a wide range of digital marketing topics. Bryan is also one of the nation’s first Master Certified Local Experts with Constant Contact. Learn more at www.BJCBranding.com.

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