Have you tried a custom video with Facebook Advertising? What kind of results did you see? What do you measure for results; engagement, views, foot traffic in the store, sales of that item? How much money did you spend to promote it?

We promoted a video for a client on deer corn. Yes, you heard that correctly, deer corn. Two 28-second videos were created on a smartphone. They were rough, no doubt. One consisted of loading pallets of deer corn onto a flatbed truck. No sound other than the bags of seed hitting the flatbed of the truck. The second video was corn going into a hopper. Equally exciting, right?

The goal: to start selling deer corn in August, before Dove season opening. The message: Clean corn at a low price. The audience: deer hunters. This is key folks. We defined a goal, created a message and a video to drive home the message. Most importantly we defined and selected an audience that would ENGAGE with the ad.