2021 Online Marketing Calendar: Free Template and Full List of Holidays
A little bit of planning goes a long way when it comes to marketing your business or organization online. But we know it can be tough to find time to look ahead when you’re busy dealing with your day-to-day.
Let us make your 2021 marketing planning a little easier with our free 2021 online marketing calendar template.
- Download the 2021 online marketing calendar template
- See the full list of 2021 marketing holidays
- Learn to use these holidays to plan your online marketing efforts
Download the 2021 online marketing calendar template
Click the image above to download our printable marketing calendar template, which includes all the major holidays you should be thinking about when planning your marketing campaigns. You’ll find the big ones in there for sure, but you’ll also see some days you might not have thought about, like Book Lovers Day, National Hot Dog Day, and National Mom & Pop Business Owners Day.
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January 2021
January 1 – New Year’s Day
January 10 – Houseplant Appreciation Day
January 14 – National Dress Up Your Pet Day
January 18 – Martin Luther King Jr Day
January 24 – National Compliment Day
January 29 – National Puzzle Day
Monthly themes
- New year, a fresh start
- Building healthy habits
- National Mentoring Month
February 2021
February 2 – Groundhog Day
February 12 – Lunar New Year
February 14 – Valentines Day
February 15 – Singles Awareness Day
February 15 – Presidents’ Day
February 16 – Mardi Gras
February 17 – Ash Wednesday
February 25 – Purim begins at sundown
Monthly themes
- Black History Month
March 2021
March 8 — International Women’s Day
March 14 — Daylight Savings Begins at 2:00 a.m.
March 14 — Pi Day
March 17 — St. Patrick’s Day
March 19 — Let’s Laugh Day
March 29 — National Mom and Pop Business Owners Day
Monthly themes
- Women’s History Month
April 2021
April 1 — April Fool’s Day
April 2 — World Autism Awareness Day
April 4 — Easter
April 10 — Siblings Day
April 15 — Tax Day
April 20 — “420”, A day celebrating cannabis businesses and culture
April 22 — Earth Day
Monthly themes
- Autism Awareness Month
May 2021
May 4 — Star Wars Day — May the 4th be with you!
May 4 — Teachers’ Day
May 5 — Cinco de Mayo
May 9 — Mother’s Day
May 31 — Memorial Day
Monthly themes
- Jewish American Heritage Month
- Mental Health Awareness Month
June 2021
June 6 — Drive-In Movie Day
June 8 — Best Friends Day
June 14 — Flag Day
June 19 — Juneteenth Independence Day
June 20 — June Solstice / First Day of Summer
June 20 — Father’s Day
Monthly themes
- LGBTQ+ Pride Month
July 2021
July 1 — International Joke Day
July 4 — Independence Day
July 17 — World Emoji Day
July 19 — Ice Cream Day
July 22 — National Hot Dog Day
Monthly themes
- National Ice Cream Month
August 2021
August 7 — International Beer Day
August 9 — Book Lovers Day
August 13 — Friday the 13th
August 13 — Left-Handers Day
August 21 — Senior Citizen’s Day
August 30 — National Marshmallow Toasting Day
Monthly themes
- Black Business Month
- American Artists Appreciation Month
September 2021
September 6 — Labor Day
September 6 — Rosh Hashanah begins at sundown
September 12 — Grandparents Day
September 15 — Yom Kippur begins at sundown
September 21 — International Day of Peace
September 22 — September Equinox / First Day of Autumn
Monthly themes
- National Latinx/Hispanic Heritage Month (runs from September 15 to October 15)
October 2021
October 11 — Indigenous Peoples’ Day
October 29 — National Cat Day
October 31 — Halloween
Monthly themes
- Breast Cancer Awareness Month
November 2021
November 4 — Diwali
November 7 — Daylight Savings Time ends at 2:00 am
November 11 — Veterans Day
November 25 — Thanksgiving
November 26 — Black Friday
November 27 — Small Business Saturday
November 28 — Hanukkah begins
November 29 — Cyber Monday
November 30 — Giving Tuesday
Monthly themes
- “Movember” — Raising awareness for men’s health issues
- Height of holiday preparations and shopping
December 2021
December 21 — Winter Solstice (shortest day of the year)
December 24 — Christmas Eve
December 25 — Christmas Day
December 26 — Boxing Day
December 26 — Kwanzaa
December 31 — New Year’s Eve
Monthly themes
- Height of the holiday season
- End-of-year fundraising
How to use our calendar to plan your online marketing efforts
There are a lot ways to utilize this free online marketing calendar, whether you decide to print it off and hang it near your work area or save it to your desktop for quick reference on your computer. We hope it can be a useful reference for you to use in orchestrating your emails, social media posts, website content, and more.
Plan your known marketing campaigns
The first thing I recommend doing is printing the calendar and going through each month and adding in any dates that might be important to your organization specifically. Maybe you want to make note of your organization’s annual gala, or your business’s annual community event.
Write these dates into the marketing calendar and use the note section on each page to highlight additional information you want to keep in mind for that month. Having all of your important dates in one place allows you to more effectively plan your email, social media, and other online marketing campaigns.
It’s important to be aware of everything happening in a given month so that you can optimize the timing of your campaigns. Be sure to be mindful of days that might compete with your message. For example, you probably don’t want to send your first end-of-year fundraising email on Cyber Monday, when inboxes will be flooded with deals and promotions from businesses.
Find inspiration for new campaigns
Once you have all of your known marketing campaigns laid out in the holiday marketing calendar, see if any of the other holidays can inspire new campaigns.
Maybe your nonprofit can raise funds on International Women’s Day, or your business can structure a sale around National Cat Day. See what inspires you and don’t be afraid to think outside the box!
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Get to planning!
Now that you know how to use the 2021 holiday marketing calendar, it’s time to start mapping out a successful year. Whether you’re trying to solicit donations, increase revenue, or grow your customer base, planning ahead will allow you to be strategic with your time and resources.
And after your campaigns, you’ll have a better idea of what strategies are working for you (and what aren’t). Use that information to inform your next set of campaigns and make online marketing work harder for you!
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