Introducing Constant Contact’s Integration for WooCommerce
Many WooCommerce users are faced with the challenge of how to connect with potential and existing customers, create an ongoing relationship, and drive sales.
Email marketing provides an easy and effective solution because it lets you send the right offer to the right audience at the right time. You can promote, sell, engage, and keep your customers coming back for more.
Introducing WooCommerce for Constant Contact
Our new integration makes it easy for WooCommerce users to sync their contacts and product catalog with Constant Contact, create and send compelling emails, use pre-defined contact segments to send targeted emails, and automate their email marketing campaigns to drive more revenue.
Imagine you have an online apparel business. Someone visits your site and buys a T-shirt for the first time. They have clearly shown interest in your products so this is precisely the time that you want to maintain their level of engagement. Naturally, you will send a transactional email to confirm their purchase, but you can also send them a marketing email that showcases more of your collection or gives them a discount on buying another item.
The idea is to take the communication further and build a relationship with your customers. Well, that’s just one example. Integrating WooCommerce with Constant Contact comes with a lot more benefits.
What are the benefits of Constant Contact for WooCommerce?
Integrate and sync all your contacts
When you connect your WooCommerce store to your Constant Contact account through the integration, you can automatically add all your contacts in one easy step. Any contacts in your WooCommerce account who have opted in to receive emails from you will be brought over into Constant Contact.
The contact lists are synced automatically each day which ensures that you don’t miss out on any new customers who have interacted with your store. The integration saves you the time and energy of manually reconciling the two accounts.
Whether you’re a new business with a just a couple of contacts, or have a long list built over the years, automatic syncing of your WooCommerce contacts to your Constant Contact email account will make it easy to communicate with all of them.
Pre-defined contact segments for targeting
The WooCommerce integration does more than just port over and sync your general contact list. It also generates pre-defined contact segments based on your customers’ interactions with your online store. This gives you the opportunity to send more targeted emails to distinct groups. The six segments are:
- All customers: all customers who have signed up for your emails
- Recent customers: purchased in the last 30 days
- First-time customers: purchased once
- Repeat customers: made more than one purchase
- Lapsed customers: have not purchased anything in more than 60 days
- Potential customers: no purchase yet
These segments are synced daily and appear as lists within your Constant Contact account as shown below:
Use segments to drive buying behavior
Segmentation is the process of dividing your ‘All Contacts’ list into a set of smaller subgroups, each with common characteristics. Then you can create strong emails that are targeted to the needs of each audience to drive more sales. Customizing the message will make the content of your emails more relevant and will keep people from opting out of your list.
Each of the pre-defined lists above represents a group of customers at a different stage of the life cycle with your business. As a result, you should treat each group differently and tailor your messaging accordingly.
First-time buyers are just beginning their relationship with you. They may not know much about your company or your products. Your initial communications should focus on welcoming them and educating them on all that your business has to offer. You can even save time and set up an automated welcome email that will go out to all first-time buyers.
In contrast, a lapsed customer may have had a negative experience and might need a strong incentive to entice them back to your store.
Let’s take a look at how you can send different contact segments targeted messages that are relevant to them:
Drag and drop products into emails
Once you have all your WooCommerce contacts synced and segmented in your Constant Contact account, you are ready to create professional-looking emails. The easy-to-use drag and drop editor allows you to choose from a wide variety of templates, add product images, edit product descriptions and add promotion codes. You can build a template that represents your business and then customize the content for each audience you are targeting. This makes every email more powerful, relevant and engaging.
The WooCommerce integration lets you easily add products directly from your store. You just drag the WooCommerce block into the body of your email, select the products you would like to highlight from your online store. Edit the product description, add a promotional code or an incentive if you want, and your email is ready to send.
Drive new sales and maximize opportunities
Use the WooCommerce integration to drive new sales and maintain your relationships with your customers. With Constant Contact, WooCommerce users can find new customers with pop-up sign-up forms and built-in advertising support for Google Ads, as well as Facebook and Instagram.
Automatically sync those new contacts with your existing list, then use the predefined segments and Constant Contact’s drag-and-drop editor to easily create and send compelling professional-looking emails that drive sales.
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