How to Set Up or Claim Your Google Business Listing

Google My Business (which used to be known as Google Local and Google Places) is the platform that powers Google’s business listings and that gives your business the opportunity to show on the local pack, as well as appear in a number of different results and manage how their information is displayed on each.

It is a platform that every local business owner should be aware of and using given that the information which you submit to your listing can appear in a number of different ways on the search engine. Let’s review each of these.

Google Knowledge Panel

This is the information box that appears to the top-right of search results (desktop) or near the top of the page on mobile when someone runs a search specifically for your business.

It is known as the knowledge panel because it displays key information, including your address, hours of operation, phone number, website, link to directions, and other important information depending on your industry.

Screen shot of Olsen's Grain Chino Valley Google My Business Listing










What Are the Benefits of Google My Business?

Google My Business brings with it a whole host of benefits that local businesses need to be aware of, helping them to reach new customers, increase their overall visibility and ensure that their customers can find information as easily and as quickly as possible.

Just remember, local searches go beyond the simple discovery of new businesses. Often people are searching for directions, contact information, the busyness of locations, reviews, and more.

Let’s look at the benefits Google My Business offers to local businesses.


An Opportunity to Appear on Listings That You Otherwise Couldn’t

Without a Google My Business listing, you won’t appear on Google Maps or the local pack, and you run the risk of the knowledge panel being incorrect or sparsely populated.

These are highly prominent listings that stand out to users when displayed, and these are eye-catching listings you don’t want to be missing out on.

The Ability to Collect and Display Reviews

Using Google My Business means that you can collect reviews from customers and demonstrate the quality of your products or services to potential customers.

Searchers are increasingly on the lookout for social proof that a business deserves their custom, and online reviews are one of the main methods of influence in 2021. A 5-star review stands out, and rolling out a strategy to persuade your customers to rate your service or product goes a long way to driving new business.

But aside from that, it has been reported that reviews are a key ranking factor for local pack results, meaning that most businesses simply cannot afford to be the one without strong trust signals showing alongside their listing.

Gain Insights Into Your Business

Google My Business can help you gain insights into your business that you cannot get through other platforms — they can help you make strategic decisions. These insights include:

  • The number of views your profile, photos, and posts receives.
  • The search queries which people are using to find your business.
  • The engagement.
  • A profile of your audience (age groups, gender, and countries).
  • The number of website clicks, phone calls, and direction queries.

To get the most benefit from your Google My Business profile, you need to make sure it is set up correctly and optimized; and we will look to answer the most commonly asked questions below.

Is Google My Business Free?

Google My Business is completely free to use, and it won’t cost you anything to set up your business on the platform. There is no premium option, and you have full access to the tool simply by setting up your page. GMB is accessible to all businesses; you can get started straight away.

In comparison to many tools, which have multiple tiers of subscription (often including free versions), this tool will give you access to exactly the same features your competitors have — whether they are small local businesses or global chains.

How to Set Up Your Google My Business Page

Setting up your business on Google My Business is a simple task that shouldn’t take you long to do, and it is the first step to increasing your business’ online visibility in your area of service.

Here is a step-by-step guide on how to set up your page.

Step 1: Head to Google My Business’ Create Page

Visit the Google My Business’ ‘create’ page and search for your business name; this step will help you quickly see whether you have already set up a GMB page in the past if you are unsure.

Assuming you don’t find a listing for your business, you can either click onto the pop-up, which should now have appeared or use the ‘add your business to Google’ link.

Step 2: Fill Out Your Business Name

Here is where you need to fill out the name of your business.

You should be using your business’s real-world name here, and it is important to be aware that unnecessarily using keywords within the name could get your listing suspended (don’t do it).

Step 3: Choose the Category That Best Fits Your Business

You now need to choose the main category that best represents your business. In most cases, you will see a number of options, so choose the one that describes you the best.

Don’t worry if you feel that there is more than one that could be used interchangeably; you will be able to add more later on.

Step 4: Choose Whether or Not to Add a Location

Here is where you will choose whether or not you want to list a physical storefront that the public can visit (and have it show on Google Maps).

Step 5: Add Your Address

Be sure to fill out your address in full — adding in new lines as required to make it as easy as possible for customers to find your location.

Step 6: Review Possible Listings

At this stage, you may be asked to confirm whether one of a number of existing locations is your business in the event that a potential close match is found.

If none of these are your business, simply choose the option and proceed.

Step 7: Choose Whether or Not You Serve Users Outside of This Location

For a Feed Store business, if you offer local delivery you should choose ‘yes’. If no delivery options are offered and you only serve customers in your store, choose ‘no’.

Step 8: Select the Areas That You Serve

If you selected ‘yes’ in the previous step, you will be able to choose the areas that you serve (you can add more than one).

Step 9: Add Your Contact Information

Next up, you will be able to add your phone number and website’s URL (or choose not to link to a website and set up a free Google site based on your listing).

Step 10: Opt-in to Updates and Recommendations

Nearly there! You just need to choose whether or not you want to opt-in to updates and recommendations from Google on your GMB page. We recommend that you do opt-in; however, it is your call.

Step 11: Finish and Manage Your Listing.

You are all done adding things; you just need to click ‘finish’, and your GMB page is set up. All that is left is verifying the listing.

Step 12: Verify Your Listing

You have two options to verify your listing — you can either verify instantly by an automated phone call (the recommended method) or by a postcard to your address, which can take up to 4 days.

If you want to, you can choose to verify it later, but that means you can’t fully manage it.

Step 13: Say Hello to Your GMB Dashboard

Once you have verified your listing, you will now see your GMB dashboard and be able to complete your listing, including adding opening hours, photos, your logo, description, and more.Google My Business

How to Claim a Google Maps Listing

If you find that your business is already listed on Google Maps, but you don’t have a GMB set up, you will be able to claim your page in just a few quick steps.

Here is how to do it.

Step 1: Go to Google Maps and Search for Your Business

Head over to Google Maps, run a search for your business name, and click on the correct listing.

Step 2: Claim this Business

You will see an option to ‘claim this business’, which you will need to click.

GMB Claim a business option

You will then be given the option to manage the business.

Step 3: Verify the Listing

You will need to verify a claimed listing by a postcard being sent out to the premises’ address, which should arrive within four days.

How to Claim a Google My Business Page

In some instances, you will find that you already have a page set up that cannot be claimed by the method outlined above, and that is because there is already a verified GMB page in place. Usually, this means you have either set up and verified in the past, or someone else did.

If you need to claim a verified GMB page from someone else, here is how to do it.

Step 1: Head to Google My Business’ Create Page

Visit the Google My Business’ ‘create’ page and search for your business’ name. You should be able to find your business quite easily if a page already exists.

Step 2: Request Access to the Page

After the last step, you will now be served a message to inform you that the listing has already been verified, as well as a hint to the email address which was used to do this.

This can be useful if it is one of your old accounts. In fact, it is not uncommon for GMB to be set up using someone’s personal account in the early days of a business. It might just give you the hint you need to figure out who owns the listing.

Google My Business showing that a listing is already claimed

After being served a message to inform you that the listing has already been claimed, you need to ‘request access.’

Step 3: Share Your Details

You will need to fill out a few details, including your name, contact number, the level of access you require, and your relationship to the business; these will be sent to the current account holder.

Verifying a GMB claim - sharing info with owner

Step 4: Wait for a Response

The request will then be sent to the current page manager, and you should expect to receive a response within seven days.

If, at that stage, you have not been granted access or are denied, you will be able to verify your affiliation with the business to gain access.

GMB management request - wait for responses

Do You Need to Have a Physical Address to Use GMB?

To claim your Google My Business page, you must have a business that has either a physical storefront or that travels to customers at their locations.

Let’s say you are a plumber, for example. There is a good chance you don’t have a physical brick and mortar location, but you service customers at their own address.

In short, you must engage with customers in-person while conducting your business.

Or, in other words, you can’t set up a Google My Business page if you are an online-only or virtual business with no premises. You will need to use an address when setting up and verifying your account, however, you can choose not to display this publicly.


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