When you’re marketing for a small business, you’re at least a month ahead of everything else. Or at least you try to be. 

Yet, here we are, talking about decorating for the holidays and yet the first day of fall has long come and gone. Now, it’s just a mad rush to get through New Year’s Eve and on to the next year.

So, if you haven’t started decorating your online marketing for the holidays, it’s high time you did.

Wondering what I’m talking about? No worries. In this article I’m going to explain::

• Why you should decorate your online holiday marketing
• What decorating your online marketing for the holidays really is
• How to decorate your online marketing for the holidays

I’m also going to share some examples and ideas that you can use in your own marketing this holiday season.

Why you should decorate your online holiday marketing

Decorations are a visual cue that it’s time to celebrate. 

Think about it… decorating is part of what makes the holiday season so great. Through decorations, we mark everything from the changing of the leaves to the dawning of a new year.

Decorating your online marketing helps to not only bring in the season and celebrate the changes with your customers, but it also serves as a reminder for your customers to get their own decorations up, get their holiday plans solidified, to make a list of what they need and check it twice, and to shop early.

What decorating your online marketing really is

Simply put, decorating your online marketing is a process of sprucing up your online presence in a way the reflects the current, or upcoming, holiday.

This means you need to:

• Decorate your website and online store
• Decorate your email marketing campaigns (this includes your newsletter and any sales campaigns you plan to send out)
• Decorate your social media channels

How to decorate your online marketing for the holidays

Decorating your online marketing for the holidays isn’t as difficult as it may seem. It’s a matter of:

• Using holiday-inspired color(s)
• Posting, sharing, and inserting holiday-themed imagery
• Included holiday-related content

And don’t forget to write in an upbeat, festive tone — something you should already strive for in your marketing communications.

The key to decorating your online marketing well is to decorate in a manner that keeps your branding intact.

Let’s take a look at what I mean.

Examples

Let’s start by taking a look at my mock-business, River’s Edge Bakery:

With brand colors that are deep blue and white and a typeface that is sharp, clean and easy to read, this business presents a clean, crisp brand. 

Now, let’s decorate by:

• Using holiday-inspired color(s)
• Posting, sharing, and inserting holiday-themed imagery
• Including holiday-related content

All while keeping the brand intact:

Beyond adding some holiday colors in tones that compliment the brand’s dark blue and adding and editing imagery to add holiday flair, it’s important to write content that is holiday-related as well.

Take a look at how our mock-business has decorated its blog for the fall by adding fall colors, images, and fall-inspired content:

It’s that easy

Decorating your online presence for the holidays really is that easy. Just remember, it’s all about:

• Color
• Imagery
• Content

And don’t forget to have fun!

Looking for more great ideas?

Take a look at how some of our customers have decorated their online marketing in the past:

Still not sure about decorating your online marketing for the holidays? Or don’t have the time? Reach out to Constant Contact’s Marketing Advisors to see what we can do to help.

The post How to Decorate Your Online Marketing for the Holidays appeared first on Constant Contact.