Facebook Changes

Many of your noticed the recent changes to your Facebook Business page.  Facebook moved all business pages to the new “Timeline” format in late March. Here is a highlight of the changes.

Cover photo: You now have one large image to showcase your page. The cover photo maximum dimensions are 850 pixels by 315 pixels.  Cover photos cannot include call to actions such as asking folks to like or share your page or have any contact information at all, including your web address, phone number or mailing address.

 Profile photo: The profile picture size has been changed to 180 pixels by 180 pixels. It appears next to every post in the news feed as a 30 pixel by 30 pixel picture. The profile picture is best used for your logo or other eye-catching picture without a lot of words.

Company information: is highlighted below the cover photo and profile photo.

Tabs & Applications: You’ll find them directly below your cover photo.  You now have 12 applications you can showcase and only the four applications that you move to the top row will appear prominently. You cannot change the position of the photos, so technically you only have three applications that you have control over in that top row. For now the remaining three are your newsletter sign up box, number of friends and coming soon your twitter sign up box.  Others remain and are accessible by clicking the drop down box.

Larger, Highlighted and Pinned Posts: To help you tell your stories, the pictures and videos are now larger and more eye-catching on the Timeline.  They are also in chronological order.  You can highlight a story (by clicking the star icon in the upper right of a post) so that it spans all the way across the Timeline.  You can also pin the story to the top of your Timeline for up to a week. To do this, click the pencil icon in the upper right of the post and select Pin to Top.

Milestones: Another thing you can add to make your Timeline more interesting is Milestones. You can tell people about big events in the life of your brand or company.  All you need to do is click on the line that runs down the middle of your Timeline and select Milestone. Then you can fill out the information as shown.

Customer Engagement: Posts from your fans are in a separate area on the Timeline page.  They are in a box to the right on your page, you can expand the area by clicking on the box.  To respond to a post, you click the box and then the appropriate post.  Personally, this is more difficult in my opinion.

Customer References:  In this same area is a place for your fans to write a personal reference about the store. They are all stored in the same area. This is a positive as it builds a strong, positive brand presence.

Admin Panel:  If you are an administrator of your own page, and we encourage to be one, the first thing you will notice is the admin panel.  It displays first on your page. You will see recent notifications (fans who have liked your comments or who have commented on your post); recent fan likes (people who have recently liked your page); and an insights box that highlights how many folks you have potentially reached with you content. Your Facebook fans can also message you privately on this page.
Any and all messages and posts are shared with administrators of the page.  Red Mango Marketing receives these comments and when appropriate or urgent, we contact you to discuss and respond.
The look of your Facebook Business page may take some getting used to.  Call or email us with any questions.

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