Archive for the ‘Online Marketing’ Category

Organic Vs. Paid Search: What’s the Difference?

Wednesday, June 19th, 2019

My colleague Marian used to own a small IT repair and services business in the Northern Colorado area. When people went searching for IT repairs and related services in the area she served, she wanted her business to show up in those search results. She used a combination of paid…

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How to Use Inclusive Stock Photos That Represent Your Community

Tuesday, June 18th, 2019

How to Use Inclusive Stock Photos That Represent Your CommunityRepresentation matters. It’s important to ask yourself,
“Do the stock photos I use accurately represent the diverse community my business serves?”

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7 Must-Haves for Your Restaurant Website

Wednesday, May 29th, 2019

7 Must-Haves for Your Restaurant WebsiteIn today’s world, if your business isn’t online, you’re missing out on a huge number of potential customers. This is true for any business, but especially so for restaurants. With 57 percent of guests researching restaurants online before they go, you don’t just need a website – you need a…

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7 Must-Haves for Your Restaurant Website

Wednesday, May 29th, 2019

7 Must-Haves for Your Restaurant WebsiteIn today’s world, if your business isn’t online, you’re missing out on a huge number of potential customers. This is true for any business, but especially so for restaurants. With 57 percent of guests researching restaurants online before they go, you don’t just need a website – you need a…

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Why Your Customers Expect You to Have a Website

Thursday, May 16th, 2019

Expected to have a website_1When people are looking for a product or service, they turn to online search. They may search based on keywords, or they’ll search specifically for your business name. The truth of the matter is, your audience is going to judge you based on the results of that search. They want…

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