Archive for the ‘Online Marketing’ Category

Manage Your Social Media Marketing with One Tool

Thursday, October 17th, 2019

A consistent and active social media presence isn’t just a good idea for small businesses and nonprofits — it’s essential. 63% of customers expect companies to offer customer service via their social media accounts. You don’t want to miss out on their business! The need to manage your social media…

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The 4 Questions Your Homepage Must Answer

Wednesday, October 16th, 2019

The homepage to your website is the first impression, your first chance to convince potential customers that you can solve their problem. Of course, you want it to look good, but there’s so much more a homepage should do for your business. When that page loads on their screen for…

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Increase Website Traffic by Improving Your SEO

Monday, October 14th, 2019

You’ve probably heard the term “search engine optimization” (SEO), but have you implemented it into your online marketing strategy? Imagine you need something — a product or service. What do you do? You Google it, right? Then, Google spits out a page of search results related to what you’re looking…

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Which Marketing Tasks Are the Easiest to Outsource?

Wednesday, October 9th, 2019

Time is money. As your business grows and demands more of your time, you’ll need to decide what to continue handling yourself, what to hire a staff person for, and what to outsource. Every team has strengths and weaknesses, and in order to be effective, you need to recognize what…

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How to Buy a Domain Name

Tuesday, October 1st, 2019

When I purchased my first domain name, I did everything wrong. There wasn’t a whole lot of information out there, and I didn’t even know that I could buy a domain and build a website in the same place. All I knew was that I was going to start a…

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