Archive for the ‘Nonprofit’ Category

6 Things You Must Do to Optimize Google My Business

Wednesday, July 17th, 2019

Congratulations! If you followed our previous post you know how to create your Google My Business profile.  But now there’s more to do to make sure that you appear in Google searches when it matters most. You see, consumers live in micro-moments. A micro-moment is a split-second in time when…

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How to Harness the Power of Automated Birthday Emails

Monday, July 15th, 2019

I have a confession, I love shoes.  I love them so much that I once received a handwritten note from a store for buying so many.  I also love the yearly birthday email that my favorite shoe store sends. It may be automated but it brightens my day and makes…

The post How to Harness the Power of Automated Birthday Emails appeared first on Constant Contact Blogs.

How Spam and Phishing Work (and How To Handle It)

Tuesday, June 25th, 2019

As the internet has evolved, the threat of cybercrime continues to rise with hackers constantly looking for new ways to steal information, extort money, and wreak havoc on businesses and individuals.  Although major data breaches dominate the news today, most instances of cyber-attacks occur on a smaller scale. Despite the…

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Organic Vs. Paid Search: What’s the Difference?

Wednesday, June 19th, 2019

My colleague Marian used to own a small IT repair and services business in the Northern Colorado area. When people went searching for IT repairs and related services in the area she served, she wanted her business to show up in those search results. She used a combination of paid…

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How to Use Inclusive Stock Photos That Represent Your Community

Tuesday, June 18th, 2019

How to Use Inclusive Stock Photos That Represent Your CommunityRepresentation matters. It’s important to ask yourself,
“Do the stock photos I use accurately represent the diverse community my business serves?”

The post How to Use Inclusive Stock Photos That Represent Your Community appeared first on Constant Contact Blogs.