Archive for the ‘Nonprofit’ Category

Manage Your Social Media Marketing with One Tool

Thursday, October 17th, 2019

A consistent and active social media presence isn’t just a good idea for small businesses and nonprofits — it’s essential. 63% of customers expect companies to offer customer service via their social media accounts. You don’t want to miss out on their business! The need to manage your social media…

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Triggered Emails: 5 Types You Can Use to Deliver Personalized Content

Tuesday, October 15th, 2019

Personalization makes all the difference when it comes to email marketing. If you’ve tried using a greeting tag to address your subscribers by name or segmentation to assure you’re only delivering relevant content, you’ve probably seen first-hand that personalized emails perform better, leading to higher open rates and click-through rates.…

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Increase Website Traffic by Improving Your SEO

Monday, October 14th, 2019

You’ve probably heard the term “search engine optimization” (SEO), but have you implemented it into your online marketing strategy? Imagine you need something — a product or service. What do you do? You Google it, right? Then, Google spits out a page of search results related to what you’re looking…

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Which Marketing Tasks Are the Easiest to Outsource?

Wednesday, October 9th, 2019

Time is money. As your business grows and demands more of your time, you’ll need to decide what to continue handling yourself, what to hire a staff person for, and what to outsource. Every team has strengths and weaknesses, and in order to be effective, you need to recognize what…

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Simple, but Effective Website Design Tips

Thursday, October 3rd, 2019

Sometimes a good first impression is the difference between a lost customer and a sale. When you’re designing your website, that’s the goal– building a positive first impression. If a customer sees your product in an ad or on social media and heads to your website, the design should inspire…

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