Archive for the ‘News & Updates’ Category

How to Measure the Business Impact of Your Email Marketing

Research from the Direct Marketing Association has shown that email marketing returns $44 for every $1 spent. Do you know if this ...

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How to Use Your Loyalty Program for Savvy Market Research

Most small business owners appreciate the value of a loyalty program. However, the word “loyalty” often blinds them to other ...

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[Glossary] 10 Email Marketing Terms You Need to Know to Improve Your Results

Congrats! You’ve sent your email campaign to your list of contacts. Now you can sit back and watch the ...

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Make Earth Day Every Day at Your Business: 5 Tips for a Greener Office

Earth Day is a great annual reminder of how we can all live more sustainably throughout the year. For many ...

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6 Things You Can Learn from Your Email Analytics

Making sense of your email analytics can be tricky at first. How do you know which numbers to focus on? ...

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