Archive for the ‘Event Marketing’ Category

What is a Landing Page?

Sunday, September 1st, 2019

The other day, I was talking with a friend about what she needs to do with her website to start getting people to sign up for her emails. I started by asking her if she had a sign-up form and a landing page. She stopped, tilted her head a bit…

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How to Use Events to Reach Your Prospects

Wednesday, May 8th, 2019

How to Use Events to Reach Your ProspectsThis is a guest post by Rachel Grate, content strategist at Eventbrite. Your team juggles countless sales strategies to fuel your business. But only one empowers you to connect with your prospects and customers in person, to build one-on-one relationships, and drum up enthusiasm: Live events. Of course, your goal…

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8 Event Marketing Examples to Inspire Your Campaign

Thursday, January 31st, 2019

8 Event Marketing Examples to Inspire Your CampaignDon’t reinvent the wheel! Use these highly effective and successful event marketing strategy examples to inspire your next campaign. How important is event marketing? According to PwC, the second largest professional services firm in the world, roughly $108 billion is spent on event marketing, also known as experiential marketing, in…

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How to Develop a Successful Event Marketing Plan

Wednesday, December 19th, 2018

How to Develop a Successful Event Marketing PlanImagine planning the perfect Thanksgiving dinner party, but forgetting to tell your friends and family about it–how do you think that turns out? Just like a dinner party, a business event is only as successful as the number of attendees who attend, see, and spread the word about the value…

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The Ultimate Guide to Event Marketing

Friday, November 16th, 2018

The Ultimate Guide to Event MarketingIn today’s day and age when everything under the sun is accessible online, it’s easy to disregard more traditional mediums for marketing your business. As a small business owner, you might not have the resources, the time or the money, to talk with your customers and learn more about them.…

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