Archive for the ‘Email Marketing’ Category

What is Email Segmentation?

Tuesday, May 14th, 2019

What is Email Segmentation“Get 50% off on Fish Food.” If you own fish, that message in your inbox will be a pleasant surprise. But if you don’t, you’re most likely to delete that email before you even open it. What happened there? You know the business, but you own a dog, why are…

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Why automation is simpler than you think (and how to get started)

Thursday, May 2nd, 2019

Why automation is simpler than you thinkAutomation can seem like it’s just for huge companies or requires development skills to get started. However, it’s simpler than you think to automate your processes and radically reduce your admin workload.  As a small business, automation can be your key to working less and selling more. But what does…

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How to Write a Promotional Email

Wednesday, April 24th, 2019

How to Write a Promotional EmailWhen it comes to writing promotional emails, there’s a fine line between being pushy and annoying, and being convincing and valuable. No one likes pushy, annoying emails. Email marketing allows you to send out promotional emails regularly to boost your sales, drive more traffic to your website, and increase brand…

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May 2019 Marketing and Holiday Planning

Monday, April 22nd, 2019

May 2019 Marketing and Holiday PlanningApril showers are coming to an end, and now is the time for your business to bloom. Whether you want to grow your list, your sales, or your visibility in the community, the content below can help you plant the seed for a great month in May! If you’re looking…

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How to Write a Newsletter Email

Thursday, April 18th, 2019

How to Write a Newsletter EmailDespite the popularity of social media networks like Facebook and Twitter, an email newsletter is still one of the most effective marketing tools available to small businesses today. Newsletters are an easy and extremely cost-effective way to keep in touch with your clients and potential customers. Newsletter emails are sent…

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