Archive for the ‘Email Marketing’ Category

How to Interpret Your Email Marketing Results (Without Spending All Day Doing It)

Let’s face it: interpreting your results isn’t exactly the most exciting part of marketing your business. You like ...

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How to Measure the Business Impact of Your Email Marketing

Research from the Direct Marketing Association has shown that email marketing returns $44 for every $1 spent. Do you know if this ...

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[Glossary] 10 Email Marketing Terms You Need to Know to Improve Your Results

Congrats! You’ve sent your email campaign to your list of contacts. Now you can sit back and watch the ...

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6 Things You Can Learn from Your Email Analytics

Making sense of your email analytics can be tricky at first. How do you know which numbers to focus on? ...

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The Phone Flank: Your Secret Weapon to Winning New Sales

As I sat on a sales and marketing panel last week, the question came up, “How do I get through ...

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