Archive for the ‘Email Marketing’ Category

Drive eCommerce Sales Through Email Marketing

Wednesday, September 18th, 2019

Learn how email marketing drives sales for your eCommerce store. Small business owners running an online store are always faced with the challenge of reaching out to existing and potential buyers to drive more sales. Just because people are visiting your site, it’s no guarantee that they’re going to buy…

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Data Collection For Email Segmentation

Wednesday, August 28th, 2019

Do you ever open your inbox and spend the next 30 minutes unsubscribing and deleting marketing emails that are either of no interest or clearly aren’t relevant to you? I know I have.  Email marketing is one of the most powerful tools for increasing brand awareness, getting more sales, and…

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How to Use Impactful Images in Your Email Marketing

Monday, August 26th, 2019

How to Better Use Impactful Images In Your Email Marketing EffortsImages in email marketing are like butter to popcorn. The right images convey the right message, grab one’s attention, and make people take the desired action. Email marketing is an effective way to reach out to your customers – existing and potential – and engage with them. Whether you’re a…

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What Are Content Blocks and How Do I Use Them?

Wednesday, August 21st, 2019

You’ve sat down at your computer, opened your email marketing tool, and… You don’t know what to do next. Don’t worry, you’re not alone. Even when you find the time to work on your marketing, the thought of getting started can be daunting enough to make you say, “I’ll just…

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Click Segmentation…Breaking It Down

Monday, August 19th, 2019

Click……click……clickety…click…click…click. What is Click Segmentation? Click segmentation is a process of having contacts self-segment, based on a link, or links, they click on. Sounds kind of boring, right? Well, I’m not going to lie. It is kind of boring.  But from a marketing point of view, using click segmentation with…

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