Archive for the ‘content’ Category

How Your Headline Can Draw Customers Into Your Email Body Text

Wednesday, August 8th, 2018

Use the right headline to draw your audience further down your email.Walking down the streets of New York City, you can feel the history, almost hear the newsboys call up from your kneecaps, saying, “Read all about it, 7 Ways You Can Save The World!” A headline like that feels more at home on an email than a newspaper, but either…

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How to Create a Content Marketing Distribution Plan in 5 Easy Steps

Monday, July 23rd, 2018

Content Marketing Distribution PlanYou’ve realized that content marketing is a key strategy to drive more traffic to your website and grow sales, so you’ve spent time creating engaging, detailed blog posts for your website. Now that the article is live, nothing is happening. Your content could be getting lost in the crowd without…

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What to Write In Your Nonprofit Email Each Month

Thursday, June 28th, 2018

What you write in your email every month is as important as the designIt always helps to have a guiding principle in your email, and your nonprofit’s cause can serve as a homing beacon for all of your messaging. If you can clearly and sharply explain what you’re organization is trying to achieve, then your email is likely to be successful. To design…

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How Story Connects Customers to Your Business

Monday, May 21st, 2018

Learn to use story in your email content to engage more customers.This weekend I visited my friend Greg who owns a tackle shop, where fishermen go to gear up on lures and flies. I perused his shelves while he told me about his recent late night marketing research binge. He learned that telling stories can help pull in customers through the…

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How to Integrate Humor into Your Content Strategy (And Why You Should)

Monday, April 23rd, 2018

Why you should start using humor in your email content.As Albert Einstein used to say, “adding a little humor can make even the dullest and boring blog posts fun to read.” Well, he didn’t actually say that. But, you can bet he’d say something similar if he lived to see the rise of the internet and today’s content revolution.…

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