Archive for the ‘Business Tips’ Category

What Small Business Income is Taxable?

Saturday, January 4th, 2020

Running your business can be a lot of fun when you’re designing products, decorating your storefront, or even setting up an online store. But it’s important to make sure you take the time to properly understand and pay your taxes. Otherwise, you could run into expensive fines or credit hits.  …

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When Is It Time to Hire an Influencer Marketing Agency?

Monday, December 16th, 2019

Influencer marketing agencies can be a real asset to your business, delivering rapid customer engagement and expansion of your audience base. However, many companies are hesitant to enter into the world of influencer marketing, either by hiring an agency or by pursuing this strategy in-house. In some ways, this reticence…

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How Should Small Businesses Measure Cybersecurity?

Tuesday, October 29th, 2019

How do you know if your business is safe and secure online? Measuring how effective your cybersecurity is can be tricky for small businesses. Cybersecurity firms make use of complex key performance indicators (KPIs) to measure how effective their security tactics are, but building these systems is generally beyond the…

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How to Take Your Brick and Mortar Store Online

Friday, October 25th, 2019

Getting customers to visit your brick and mortar store can be difficult — especially since 8 in 10 Americans are now shopping online. In fact, 51% of Americans report that they’ve made purchases with their cell phone recently. So what does this mean for the future of your brick and…

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What Your About Page Should Say About Your Business

Tuesday, October 22nd, 2019

When building your website, writing your about page shouldn’t feel awkward, as if you’re sharing your life story with someone that doesn’t want to hear it. Instead, you should share your passion and explain why you’re excited about your brand. Customers read the about page when they’re looking for validation that…

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