Archive for the ‘Business Tips’ Category

How Should Small Businesses Measure Cybersecurity?

Tuesday, October 29th, 2019

How do you know if your business is safe and secure online? Measuring how effective your cybersecurity is can be tricky for small businesses. Cybersecurity firms make use of complex key performance indicators (KPIs) to measure how effective their security tactics are, but building these systems is generally beyond the…

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How to Take Your Brick and Mortar Store Online

Friday, October 25th, 2019

Getting customers to visit your brick and mortar store can be difficult — especially since 8 in 10 Americans are now shopping online. In fact, 51% of Americans report that they’ve made purchases with their cell phone recently. So what does this mean for the future of your brick and…

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What Your About Page Should Say About Your Business

Tuesday, October 22nd, 2019

When building your website, writing your about page shouldn’t feel awkward, as if you’re sharing your life story with someone that doesn’t want to hear it. Instead, you should share your passion and explain why you’re excited about your brand. Customers read the about page when they’re looking for validation that…

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Generate Passive Income to Fund Your Business

Friday, October 11th, 2019

There are money-making opportunities all around us if we just take a second to look. For small business owners, temporarily shifting focus from your daily operation and seeking out income streams can bring additional growth and funding to the business you care so much about.  Not sure if a side…

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Which Marketing Tasks Are the Easiest to Outsource?

Wednesday, October 9th, 2019

Time is money. As your business grows and demands more of your time, you’ll need to decide what to continue handling yourself, what to hire a staff person for, and what to outsource. Every team has strengths and weaknesses, and in order to be effective, you need to recognize what…

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