Archive for the ‘Branding’ Category

How to Boost Your Brand Identity With Instagram

Wednesday, March 8th, 2017

Brand identity on Instagram ft imageImagine a casual Instagrammer who wants to be thought of as adventurous. They post photos of themselves traveling to exotic locations, trying foreign foods, and living a life that seems extraordinary. Even if they actually spend the majority of their time at home watching Netflix, their audience will view them…

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How to Brand Your Emails So That You Look Like a Pro in the Inbox

Wednesday, January 4th, 2017

If you’re sending emails to customers, you want your messages to look good when they land in the inbox. Because when your emails look good, your business looks good too. And that can lead to more people actually paying attention to your emails, trusting your business, and acting on the…

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7 Excellent Branding Opportunities You Have Right Now

Monday, November 14th, 2016

branding-opportunities-ft-imageWhat do Wrigley Field and NASCAR vehicles and drivers have in common? They’re both examples of opportunity branding. The ballpark where the Chicago Cubs play got the name Wrigley Field way back in 1926 to honor the team’s owner, William Wrigley Jr. The fact that Wrigley also made the popular…

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How to Create a Consistent Customer Experience Across Channels

Wednesday, September 7th, 2016

consistent customer experience ft imageEvery customer interaction matters. And consistency throughout the customer experience builds brand awareness and trust with your target audience. “A truly effective customer experience is focused on opening up new paths of communication, as well as creating a friendly brand tone, and aligning actions with brand intentions,” writes Michelle Polizzi,…

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When Should You Switch Up Your Email Template?

Wednesday, August 24th, 2016

switch up your email template ft imageI don’t mean to dim your summer glow, but let’s face it — the holidays are just around the corner. Before you know it, you’ll be adding a holiday-themed touch to your business, merchandise, communications, and even your house. This is typically when a lot of our customers ask us…

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