Archive for the ‘Automation’ Category

Watch: How to Segment Your List to Get Better Email Marketing Results

Monday, November 25th, 2019

You may have heard that today’s consumers expect timely and relevant information from the businesses they choose to hear from. Segmentation is the first step toward sending that targeted, relevant content that gets results. In this on-demand webinar, you’ll learn strategies and tips that help you segment your list to…

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Triggered Emails: 5 Types You Can Use to Deliver Personalized Content

Tuesday, October 15th, 2019

Personalization makes all the difference when it comes to email marketing. If you’ve tried using a greeting tag to address your subscribers by name or segmentation to assure you’re only delivering relevant content, you’ve probably seen first-hand that personalized emails perform better, leading to higher open rates and click-through rates.…

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How to Use Automation to Make Emails More Relevant

Wednesday, September 25th, 2019

When running a business, having a solid email marketing strategy in place is everything.  It’s one tool that isn’t going anywhere and is increasing in its usage year after year.  Statista reports that in 2019, there are more than 293 billion emails that are sent and received every day.  However,…

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Data Collection For Email Segmentation

Wednesday, August 28th, 2019

Do you ever open your inbox and spend the next 30 minutes unsubscribing and deleting marketing emails that are either of no interest or clearly aren’t relevant to you? I know I have.  Email marketing is one of the most powerful tools for increasing brand awareness, getting more sales, and…

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How to Harness the Power of Automated Birthday Emails

Monday, July 15th, 2019

I have a confession, I love shoes.  I love them so much that I once received a handwritten note from a store for buying so many.  I also love the yearly birthday email that my favorite shoe store sends. It may be automated but it brightens my day and makes…

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