Author Archive

How to Measure Email Marketing Beyond Opens and Clicks

Ask someone about their email marketing results, and they’re likely to mention metrics such as opens and clicks. But ...

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ARCH Art & Drafting Supply — Small Biz Stories, Episode 12

When Susie Coliver started ARCH Art & Drafting Supply at 24 years old, she never could have anticipated how her business ...

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How to Write a Persuasive Marketing Email

When you send a marketing email, it’s a bit different from a regular email. You’re not just sharing ...

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What’s the Best Length for My Email Newsletter?

I know you want a definitive answer. So here it is: The best length for your email newsletter is approximately 20 ...

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SAME Café — Small Biz Stories, Episode 11

When Libby and Brad Birky decided to start Colorado’s first pay-what-you-can restaurant, So All May Eat (or SAME) Café —   ...

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