Author Archive
What to Say in Any Email (A Simple 3-Step Persuasive Formula)
Ugh. Is it that time already? You know, that time you dread when you have to figure out what to ...
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Why This Shop Expects a Sell Out with Every Email Sent
For business owners like Rick Lombardi, owner of The Vin Bin, a wine and cheese shop with locations in Marlborough, H ...
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How to Create Engaging Content by Writing to One Person
Back in 2009, Molly decided to go out on her own as a voice teacher. She put out ads on Craigslist ...
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Announcing the Virtual Workshop Series for Retailers: How to Increase Sales with Email Marketing
At the beginning of every year, a friend of mine in the retail space vows to get serious about using emai ...
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