Author Archive
Why You Should Spend More Time Nurturing Customer Loyalty
The best way to attract new customers is not by focusing on them, but instead turning towards your current customers. ...
Read More
How to Use Data to Group Email Contacts and Drive More Action
Grouping your email contacts based on information you know about your customers is like inviting guests to different parties. You ...
Read More
How to Personalize Emails Based On What You Know
Think of your favorite customer. With every visit your knowledge of this customer grows and grows. The first time they ...
Read More
How To Share Email Results With Your Team
Whether you’re sharing the results of your latest email marketing campaign with your team, other departments, or the people ...
Read More
Why Bigger Email Lists Are Better
Watch any episode of the classic television show Antiques Roadshow, and you’ll see the moment when a guest finds ...
Read More