Author Archive
Why You Should Make Last Year’s Donation Season Your Biggest Rival
I need to win, even when competing against myself. Yes, I spent way too many hours with virtual race cars, ...
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Create a Nonprofit Email Rubric to Grade Each Email Before You Send
Back in the day, when the teacher passed out a new writing assignment the whole class groaned – unless there was ...
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Use Historical Data to Send Better Emails Every Donation Season
When you’re a kid you quickly learn the right way to ask for something from your parents, mostly, by ...
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Design a Nonprofit Email Footer that Pushes Your Audience to Act
The best email designs use every pixel on the screen to promote a nonprofit organization’s cause and drive readers ...
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Create an Anniversary Email for Your Favorite Donors
Your audience wants to feel the love from your nonprofit organization, and with the right anniversary email, you can let ...
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