Author Archive

Measuring Email Marketing Success: Opens vs. Clicks

When it comes to email marketing, standing out from the crowd is a good thing. You are fighting off way ...

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Why Customers Are Unsubscribing From Your Emails (And How To Stop Them)

Breaking up is hard. Especially when you’ve put in so much work to keep someone interested and invested in ...

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What is Email Marketing Automation?

Email is still the most efficient way for businesses to reach their customers. It also has the highest return on i ...

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5 Ways to Build Your Nonprofit Email Subscriber List

Gaining support for your organization via email marketing has become easier than ever. In fact, Dunham+Company found that the ...

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How to Thank Your Customers and Get More Thanks In Return

In a world of online-shopping and talking to chatbots, customer appreciation is extremely undervalued. If your customers feel under appreciated, ...

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