28 Ideas for Your Holiday Email Marketing
Is email marketing part of your holiday marketing plans?
If not, you could be missing out.
Here’s why:
- Last year, Constant Contact customers sent 1.3 billion emails in the week leading up to Cyber Monday.
- Email marketing was the #1 driver of online sales on Black Friday 2014.
- Constant Contact customer Southeastern Underdeck Systems made $67,000 from one holiday email.
Not sure how to fit email into your holiday marketing plans?
We’ve got you covered!
Here are 28 examples of how email marketing can work for your small business or organization.
1. Holiday Announcement
Send a quick note to customers letting them know when new products arrive.
Rose & Dove Specialty Gift Shop
North Andover, Massachusetts
Constant Contact customer since 2007
2. Black Friday Sale
Encourage people to shop small this Black Friday by promoting your holiday offers.
Arnold, Missouri
Constant Contact customer since 2009
3. Early Bird Offer
Plan a special offer for “early bird” shoppers and promote it to your email list.
Mendota Heights, Minnesota
Constant Contact customer since 2009
4. Free Shipping
Drive orders on big shopping days like Black Friday and Cyber Monday by offering free shipping.
Haddenham, Ely, UK
Constant Contact customer since 2008
5. Holiday Freebie
Encourage people to shop small during the holidays with a special holiday giveaway.
Dixon, California
Constant Contact customer since 2009
6. Weekend Sale
Get involved in all of the big holiday shopping days by hosting a weekend-long holiday sale.
Orlando, Florida
Constant Contact customer since 2005
7. Holiday Invitation
Use email to promote your holiday events and in-store activities.
Wekiva Falls, Florida
Constant Contact customer since 2012
8. Holiday Video
Celebrate the season with a special holiday video with you and your staff.
Vancouver, British Columbia
Constant Contact customer since 2013
9. Preview Sale
Encourage people to get their shopping done early by promoting a holiday preview sale.
Rockport, Massachusetts
Constant Contact customer since 2004
10. Price Point Discounts
Give options for people to save on their holiday shopping.
www.NoRestforBridget.com
Constant Contact customer since 2008
11. #GivingTuesday Fundraiser
#GivingTuesday 2015 is December 1! Use email to connect with supporters on this global day of giving.
Baltimore, Maryland
Constant Contact customer since 2010
12. Cyber Monday Promotion
Cyber Monday is November 30th. Create a one-day-only offer to drive sales.
Belmont, North Carolina
Constant Contact customer since 2003
13. Customer Appreciation
Show your appreciation this holiday season by rewarding loyal customers with a special discount.
Arlington Promotional Products, LLC
Arlington, Virginia
Constant Contact customer since 2009
14. Holiday Party Ideas
Show customers how you can make their lives easier during the holiday season.
Miami, Florida
Constant Contact customer since 2010
15. Local Event
The holidays are a great time to connect with people who live and work in your community. Plan a special event for local shoppers.
Door County, Wisconsin
Constant Contact customer since 2011
16. Gift Certificate
Send a special offer on gift certificates to loyal customers and encourage them to share it with a friend.
Beaver Creek, Colorado
Constant Contact customer since 2011
17. Holiday Reminder
The holidays are a busy time for you and your customers. Be a helpful resource during the holidays by sending timely reminders.
Austin, Texas
Constant Contact customer since 2011
18. Holiday Services
What are the unique services your business offers during the holidays? Get the word out early with an email reminder.
Milford, Massachusetts
Constant Contact customer since 2013
19. Last-Minute Offer
Help your last-minute shoppers find the perfect gift with a special last-minute offer. (And don’t be afraid to have some fun!)
Boston, Massachusetts
Constant Contact customer since 2010
20. Daily Specials
Come up with a collection of daily or weekly specials that you can promote throughout the holiday season.
Rejuvenate Therapeutic Massage
El Paso, Texas
Constant Contact customer since 2013
21. Give Thanks
Tell customers what you and your staff are thankful for this holiday season.
Van Nuys, California
Constant Contact customer since 2010
22. Winter Deals
Think about the products and services your customers can use after the holidays are over. Highlight these items in a seasonal email.
Leeds, United Kingdom
Constant Contact customer since 2007
23. Monthly Specials
Generate sales throughout the season by offering monthly specials to your loyal customers.
Boston, Massachusetts
Constant Contact customer since 2005
24. Limited Edition
Give email subscribers a sneak peek at your limited edition holiday items.
Somerville, Massachusetts
Constant Contact customer since 2006
25. Seasons Greetings
Even if the holidays aren’t an especially busy time for your company, you can still celebrate the season with your customers.
Nantucket, Massachusetts
Constant Contact customer since 2011
26. Product Reviews
Help customers make the right choice this holiday season by sharing product reviews and testimonials.
Houston, Texas
Constant Contact customer since 2007
27. Holiday Photo Contest
Get your audience involved with a holiday photo contest. Promote the contest with email and share your favorites on social media.
Baltimore, Maryland
Constant Contact customer since 2011
28. Happy New Year!
Start the New Year off on the right foot by sending a message to your email audience. Show how you can help with their resolutions.
Phoenix, Arizona
Constant Contact customer since 2013
Get started today!
Constant Contact’s email templates make it easy to get your email marketing done — fast. We have holiday templates for businesses in the US, Canada, and the UK. We also have customizable templates for the big days like Black Friday, Small Business Saturday, Cyber Monday, and #GivingTuesday.
