Your 2016 Email Marketing Planning Calendar
So far, in our new series for retailers, How to Increase Sales with Email Marketing, we’ve shared some tools to help you find your email marketing opportunities for the year. Today, you can use the marketing opportunities you identified to fill out your 2016 Email Marketing Planning Calendar. Get started by printing out the calendar. Next, look back at your 2016 Email Marketing Opportunities worksheet.
Throughout the year, you’re likely to send two types of messages:
- Time-based promotions
- Non-promotional emails
- February 1st – Announcement of your Valentine’s Day sale.
- February 8th – Reminder of your sale and product feature.
- February 13th – Last chance for Valentine’s Day sale!