10 Reasons Why It’s Important to Build a Small Business Website
Unless you’re a small business owner who is not interested in growing your brand, you need to have a website.
These days building a business website or ecommerce store is easier than ever: it doesn’t cost much money, you don’t have to know how to code or design, your online store is not restricted to business hours, and it’s one of the best means of free advertising.
You can even try out an easy-to-use A.I.-powered website builder for free, so what are you waiting for?
Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers.
Still not sure how having a website will help you grow your business?
Here are ten reasons every business needs a website:
1. Your customers expect it.
If this were the only reason on the list, it would be enough. Think about it. Would you trust a business that didn’t have a website?
If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere. Take a look at this list of specifics that customers say they want from a business website.
2. It provides social proof.
Ninety percent of consumers claim that online reviews influence their buying decisions.
You could rely on Google, Yelp, and other review sites to host reviews for your brand, but you can kill two birds with one stone on your own website.
Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers.
3. You control the narrative.
It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website.
A company blog helps business owners get their message, mission, and personality in front of their target audience faster than print ads or snail mail brochures.
Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.
4. More bang for your buck.
When you use a free website-building tool, like Constant Contact’s, you position your company to reach thousands more potential customers for less than you would spend mailing ten brochures by traditional mail.
5. You don’t need extensive coding or technical skills.
With no prior experience and an intuitive, beginner-friendly website builder, you can create a small business website in minutes.
6. Your competitors all have company websites.
Consumers typically start their buying journey with research and recommendations from peers and social network connections.
Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to this report.
So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.
7. Never put up the ‘closed for business’ sign again.
Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or ecommerce store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m.
An online store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream.
Combining your website with marketing tools, like email marketing, helps you reach new customers and generate repeat business.
8. You’ll show up in Google search results.
Consider this: 81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best leather shoes” or, if they know what they want, “handcrafted Italian leather women’s shoes in Los Angeles.”
If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.
Long-tail keywords, meta descriptions, and titles are just some of the things you can customize on your site to improve your search engine optimization (SEO).
9. Create a resource center for your staff.
In addition to helping customers, your business website can also benefit your own employees.
Create an “orphan page” (one that is not visible anywhere on the site so it can’t be found unless someone is given the direct link) with self-service videos, instructional materials, or even internal forms to help your team learn everything they need to know on their own schedules.
10. Showcase your products and services.
Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.
Need help setting up your small business website?
If you haven’t created a website for your business, here are five easy steps to get you started.
1. Pick a domain name and register your new website’s domain
For the easiest possible option, you can choose a domain name and register it direclty in our website builder tool.
2. Choose a website builder plaftorm
Again, if you’re getting started with Constant Contact’s website builder, yoou don’t need to worry about this. If you have more complicated or unique needs for your website, you can consider using a more robust, but complicated platform like WordPress.
3. Choose a hosting provider and pick the appropriate hosting plan for your site
If you need web hosting, you can get set up with a web hosting service, like Bluehost. If you’re using an all-in-one website builder like Constant Contact’s, you won’t need to worry about separate hosting.
4. Pick a design template
There are lots of different templates from which to choose. Make sure to pick a design, colors, and a logo that matches your brand.
TIP: If you don’t already have one, you can create a logo for free.
5. Create your content
At a minimum, make sure you have a Homepage, an About page and a Contact page.
Want to outsource your website management? Constant Contact has a professional services team that is highly skilled with small business and marketing services. Check out our list of marketing services and set up a free consultation on our online marketing services page.
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