Archive for the ‘click-through rate’ Category

What Is the Average Click-Through-Rate for Email?

Whether you geek out on statistics or despise them,  they are the key to revealing if our marketing plans are ...

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Measuring Email Marketing Success: Opens vs. Clicks

When it comes to email marketing, standing out from the crowd is a good thing. You are fighting off way ...

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Creative Email Call-to-Action Ideas That Really Drive Action

You’ve figured out what to say in your email, designed it to catch the eye of your reader, and ...

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How to Interpret Your Email Marketing Results (Without Spending All Day Doing It)

Let’s face it: interpreting your results isn’t exactly the most exciting part of marketing your business. You like ...

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