5 Creative Ways to Use Printed Materials to Grow Your Email List
You have an email sign-up sheet at your store. Maybe even an online sign-up form up on your website.
Is there anything more creative you can do to grow your list on email subscribers?
Get your audience’s attention and stand out from your competition, using printed materials as a way to promote your email list.
With these unique ideas and an easy way to capture contact information — like Text-to-Join — you’ll increase the size of your email list in no time!
1. Draw people in with an eye-catching poster.
Do you ever run special offers for your business? Get the message out loud and clear with a professionally-printed poster.
Use posters to pique interest in your store, and encourage your customers to sign up for your email list for more exclusive offers.
2. Spiff up your business cards.
Be honest — when was the last time you printed new business cards? Is all your contact information still up-to-date?
If it’s time for a refresh, make use of double-sided business cards by adding your mailing list information on the back of your card. Be sure to give people an easy way to sign up, whether it’s the URL of your online sign-up form or a Text-to-Join code.
3. Entice your window shoppers.
A decorative window decal promotes your business before someone ever steps foot in your store.
Choose the right hook to draw your audience in. A café might write something like: “New customers get a free pastry with purchase. Sign up inside!” A real estate firm might go with: “Ready to find your dream home? We’re here to help! Sign up to receive our weekly listings.”
4. Make your mailing list the centerpiece.
Place table tents or coasters around your restaurant, spa, waiting room, or event seating area.
Provide an overview of your business or organization, highlight some of your best services, and always give your reader a call to action. This is another great place to share your Text to Join information so people can sign up for your email list right away.
5. Raffle off some swag.
Does your organization hold an annual fundraiser? This year, raffle off some swag so your supporters can represent your organization in style.
Order custom-designed tote bags or backpacks and collect email addresses to choose the winner.
Or run a contest for your business — raffle off a gym bag at your recreation facility or a laptop bag for your IT company.
Looking for even more ways to grow your email list? Here’s your Ultimate Guide to Growing a Massive Email List.
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