You’re answering questions from customers every single day. Chances are a lot of the people who follow your updates on sites like Facebook and Twitter will have the same questions! Pick one question and answer it today.
If something is popular at your store or on your website, chances are it will be popular on social media too. Look to highlight your most popular assets on your different social networks.
Tip: Even if you’ve posted a link before, there’s a good chance a lot of people missed it the first time. This is especially true on a high volume site like Twitter. You can link to popular blog posts or webpage multiple times to drive traffic to your website.
Remember fill in the blank questions from when you were taking tests back in school? Those types of questions are a lot more fun on social media. This is a great way to encourage customers to engage with you and share their ideas.
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Recommended networks: Instagram, Twitter, Facebook, or Pinterest
12. Post something seasonal
Adjust your social media posting schedule to reflect the changing seasons. If it’s a hot summer day, offer a way to cool off. If you’re looking forward to the fall, give some advice for heading back to school.
This is a great way to make a more personal connection with your fans and followers, even if you’re still talking about your products.
15. Share something about an event that you recently attended
Hopefully you have time to get out of your store or office occasionally and attend an event. Did you take notes or snap any pictures? Have you seen any articles or blog posts about the event that you think your audience would be interested in? Share it and let people see what you’ve been up to.
Tip: Even if it isn’t an event directly related to your business, sharing something about a local event can be a great way to connect with your community. Pay attention to what worked well at that event and think about how your business or organization could host something successful as well.
16. Share an attention-grabbing statistic
Have you read an interesting statistic or new study that relates to your industry? Share it! Stats catch people’s attention and are a great form of shareable content.
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Tip: You can use multiple choice questions a lot of different ways. Ask fans for feedback about what service qualities are most important to them, what their favorite product is, or even something fun like which award show performance they most enjoyed!
18. Create a video, featuring people or products from your business
Creating and sharing videos has never been easier, thanks to social media. With a smartphone, you can snap a quick video and automatically share it on sites like Facebook or Twitter.
Use Instagram’s video feature to create a shareable 60-second video from your store or office. Or try Facebook Live to livestream video from wherever you are. Facebook saves the video to your page, where fans can find it long after the livestream ends.
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Tip: Don’t worry about creating new ideas every time you post. We like to start each work week with “Monday Motivation” to cheer our audience on at the beginning of a long week. What kinds of recurring posts do you think your audience would enjoy?
You can make an image stand out by editing it online. Facebook and Instagram have built-in editing features. Or try tools like PicMonkey, Canva, or Adobe Spark to edit images by adding text, filters, or overlays in a matter of minutes.
You can also add new designs to images or resize them to fit the dimensions of each social network.
23. Correct a common misconception that relates to your industry
Education is a powerful tool for building relationships online. Try to teach your audience something they didn’t know, or even misunderstood, about your industry. This is an easy way to share your expertise and hopefully spark a conversation with fans and followers.
Recommended networks: Facebook, Twitter, LinkedIn
24. Share your favorite book or something that’s on your reading list
Have you read something good lately? Talk about it on social media. This is a great way to connect with fans and followers beyond talking about the products you sell or the services you offer.
Tip: Consider creating a reading list you think your audience would enjoy. These lists are easy to create and you can always ask your staff and customers to add to the list!
Chances are you know a ton of tips and tricks your audience would love. Write down a list of helpful tips related to a particular product or service you provide. You may even have tips from customers. Share them and make sure to mention the customer in your post.
27. Post something in celebration of a company milestone, birthday, or little-known holiday
There’s a reason why the people who like your Facebook Page are called fans. These people really do care about your success and want to be there to celebrate it. Let them in on the celebration by talking about it on your different social networks.
Tip: Who doesn’t love a celebration? Invite your customers to celebrate with you by creating a special offer for them to take advantage of.
Posting to social media is a great way to keep people up-to-date and build an online community. If you want to reach your audience even more effectively, encourage them to join your mailing list. Be clear about what and how often you send, so they know what they’re signing up for.