When you’re competing with 3.8 million retail establishments, your business needs to stand out with a smart retail marketing strategy.

It isn’t enough to have a great product. If you’re not cutting through the clutter and connecting with your audience, you won’t get people into your shop or to your online store.

Email marketing is one of the most powerful tools to reach your audience directly and entice customers to shop with you.

In fact, an overwhelming 91 percent of U.S. adults like to receive promotional emails from companies they do business with.

Get ahead of the competition with these three retail marketing ideas:

1. Holiday/Seasonal sale

Timely content is guaranteed to spark interest and drive action. Try sending an email to coincide with the holidays or to go along with a specific season.

For example, a timely back to school sale in August or September can entice your audience to shop with you, instead of some of your larger competitors.

2. Announce new inventory

By announcing new inventory even before it hits the shelves, you build excitement and get people talking.

Encourage your subscribers to share your email with their friends and family. They’ll spread the word and you’ll grow your email list and drive word-of-mouth referrals.

3. Sale or Promotion

Let your customers and prospects know about a new sale or promotion that you’re running.

Ask them to buy now, see customer reviews, and/or share the email with friends and family.

Check out the image below for more retail themed email content ideas, and visit our Retail Marketing Ideas page for template ideas and sending tips.

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