Archive for the ‘Fresh Insights’ Category

Small Business Email Marketing Trends to Watch for In 2018

Wednesday, January 10th, 2018

2017 is in the books. But, as you know, a business owner’s work is never done. Now it’s time to step into the year ahead and look for your next great opportunity. Hopefully, the holiday season has allowed you to put enough wood in the shed, so to speak, so…

The post Small Business Email Marketing Trends to Watch for In 2018 appeared first on Constant Contact Blogs.

3 Ways to Stand Out This Holiday Season Without Offering a Discount

Thursday, December 14th, 2017

You don’t need me to tell you that there is a lot of email being sent this holiday season. Actually, it’s not even limited to email. There’s just a lot of marketing noise this time of year. Many businesses think they can capture subscribers’ attention with increasingly desperate offers: 15%…

The post 3 Ways to Stand Out This Holiday Season Without Offering a Discount appeared first on Constant Contact Blogs.

Women in Business Twitter Chat Roundup

Monday, October 16th, 2017

Women In Business HeaderAs part of National Women’s Small Business Month, Constant Contact was honored to participate in a Twitter chat on Thursday, Oct. 12, about important issues for women business owners — both established and those just starting out. The chat — which used the hashtag #womeninbiz — brought together a number…

The post Women in Business Twitter Chat Roundup appeared first on Constant Contact Blogs.

Just Released: Constant Contact’s Official Shopify App

Tuesday, September 5th, 2017

shopify app ft imageWith ecommerce sales expected to increase 23.2 percent in 2017, it’s no secret that consumers are making more and more purchases online. Is your business driving the online sales you’d like? To turn your online store into a business-boosting channel, you need to do more than just set up your…

The post Just Released: Constant Contact’s Official Shopify App appeared first on Constant Contact Blogs.

5 Reasons Your Marketing Agency is Struggling to Measure Its Impact

Friday, September 1st, 2017

digital marketing measurementReady for your scary stat of the day? 80 percent of marketers struggle to demonstrate the effectiveness of their marketing spending, campaigns, and activities. How is this possible? You’ve probably heard the marketing mantra: If you’re not measuring, you’re not marketing. But let’s be honest. You’re busy trying to complete…

The post 5 Reasons Your Marketing Agency is Struggling to Measure Its Impact appeared first on Constant Contact Blogs.