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Archive for the ‘Email Marketing’ Category

Target Non-Openers to Increase Donations

Tuesday, August 14th, 2018

Target Non Openers to Increase DonationsEvery year I learn something new in my garden. My first year growing vegetables, I harvested lettuce by pulling the entire plant up by the roots. Had I known, I would have just clipped off the leaves I needed, leaving the plant to produce new leaves all season long. If…

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The Art of the Donor Thank You Letter

Monday, August 13th, 2018

The Art of the Donor Thank You LetterIn my experience with nonprofits, the most meaningful takeaway is how important it is to thank people. Whether it’s a note to a friend, or acknowledging the person who let me in front of them during my morning commute, I still use this lesson on a daily basis. Timing is…

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Create an Annual Appeal Email That Turns Donating into a Habit

Friday, August 10th, 2018

Learn to craft an annual appeal email that speaks to your audience.The squeaky wheel gets the oil, but when there’s a symphony of squeaks all in the same month every year, you need to craft an appeal that stands out. Creating a message that speaks to the right audience, frames your call for donations in the right light, and makes it…

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What is A/B Testing? Why It Matters & How to Get Started

Thursday, August 9th, 2018

What is AB testingHas this ever happened to you? You’ve done all the work. You’ve created a new webpage or email campaign, and you’re ready to release it into the wild. And then, right at the last minute, you start second guessing yourself. Maybe that image you chose isn’t quite right? Should your…

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How Your Headline Can Draw Customers Into Your Email Body Text

Wednesday, August 8th, 2018

Use the right headline to draw your audience further down your email.Walking down the streets of New York City, you can feel the history, almost hear the newsboys call up from your kneecaps, saying, “Read all about it, 7 Ways You Can Save The World!” A headline like that feels more at home on an email than a newspaper, but either…

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