Archive for the ‘content’ Category

September 2017 Marketing and Holiday Planning

Wednesday, August 23rd, 2017

september 2017 marketing ideasDid you know that 40 percent of consumers begin holiday shopping before Halloween? I know, it’s hard to believe as you’re trying to soak up the last bit of summer. But the holidays are really right around the corner. How can your business gear up for a strong September?  Think…

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How to Hook Your Blog Readers With Better Formatting

Wednesday, August 16th, 2017

When it comes to increasing engagement on a website, you’ve probably heard of the usual suspects: Create website content that stands out Include relevant visuals that complement the content Respond to all comments Are those important? You bet. Do they work? Definitely. But here’s the issue: As important as those…

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How to Create Content Subscribers Actually Want in Their Inboxes

Monday, August 14th, 2017

how to create content headerThe average person checks their email dozens of times a day. They’re actively looking for something to engage with. While many businesses spend a lot of time focusing on subject lines and sending frequencies, these factors might be the least of your worries. First, you need to make sure you’re…

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Email Marketing Best Practices: 125 Links to Help You Be a Better Marketer

Tuesday, July 11th, 2017

email marketing best practices headerIf you’re doing email marketing, you know that there’s no shortage of email marketing best practices out there. From figuring out what to write in your emails to deciding when and how often to send, these best practices can offer the guidance you need to build an email marketing strategy for…

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How to Instantly Increase Engagement in Your Emails

Wednesday, June 14th, 2017

increase engagement headerWhen you head up the marketing for a division of the nation’s oldest plumbing and heating manufacturer, you need to hold on to your customer base. For Sheena McDeavitt, Director of Marketing for Hajoca Harrisburg, this means using Constant Contact’s email marketing to increase engagement, sales, and repeat business. “The…

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