Archive for the ‘content’ Category

How Story Connects Customers to Your Business

Monday, May 21st, 2018

Learn to use story in your email content to engage more customers.This weekend I visited my friend Greg who owns a tackle shop, where fishermen go to gear up on lures and flies. I perused his shelves while he told me about his recent late night marketing research binge. He learned that telling stories can help pull in customers through the…

The post How Story Connects Customers to Your Business appeared first on Constant Contact Blogs.

How to Integrate Humor into Your Content Strategy (And Why You Should)

Monday, April 23rd, 2018

Why you should start using humor in your email content.As Albert Einstein used to say, “adding a little humor can make even the dullest and boring blog posts fun to read.” Well, he didn’t actually say that. But, you can bet he’d say something similar if he lived to see the rise of the internet and today’s content revolution.…

The post How to Integrate Humor into Your Content Strategy (And Why You Should) appeared first on Constant Contact Blogs.

September 2017 Marketing and Holiday Planning

Wednesday, August 23rd, 2017

september 2017 marketing ideasDid you know that 40 percent of consumers begin holiday shopping before Halloween? I know, it’s hard to believe as you’re trying to soak up the last bit of summer. But the holidays are really right around the corner. How can your business gear up for a strong September?  Think…

The post September 2017 Marketing and Holiday Planning appeared first on Constant Contact Blogs.

How to Hook Your Blog Readers With Better Formatting

Wednesday, August 16th, 2017

When it comes to increasing engagement on a website, you’ve probably heard of the usual suspects: Create website content that stands out Include relevant visuals that complement the content Respond to all comments Are those important? You bet. Do they work? Definitely. But here’s the issue: As important as those…

The post How to Hook Your Blog Readers With Better Formatting appeared first on Constant Contact Blogs.

How to Create Content Subscribers Actually Want in Their Inboxes

Monday, August 14th, 2017

how to create content headerThe average person checks their email dozens of times a day. They’re actively looking for something to engage with. While many businesses spend a lot of time focusing on subject lines and sending frequencies, these factors might be the least of your worries. First, you need to make sure you’re…

The post How to Create Content Subscribers Actually Want in Their Inboxes appeared first on Constant Contact Blogs.