Author Archive

Data Collection For Email Segmentation

Do you ever open your inbox and spend the next 30 minutes unsubscribing and deleting marketing emails that are either of n ...

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8 Best Practices for Email List Segmentation

No one likes getting irrelevant emails in their inbox. If a message isn’t a good fit for your recipient, t ...

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How Long Should a Marketing Email Be?

That’s a marketing email a colleague received last week. Have you ever gotten an email like this before? How f ...

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