Measuring Your Marketing: Using Reporting and Analytics to Evaluate the Success of your Marketing Campaigns


Metrics – can be like magic. Have you wondered: how can the reports and analytics of digital marketing give you the insight and key info you need to succeed? This seminar will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use it.

You’ll learn:
How email open- and click-through reports can help you know: Which of your products/services are hot, which are not, and how to test for best results;  Out of a field of everyone, who is interested in what topics – so you can focus your precious time, efforts & energy; The calls to action/messaging that actually WORK; Best times, days and ways to get the response you want
How evaluating event registration and survey response patterns can help improve your next campaign by leaps and bounds
How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want
How research, setting goals, monitoring campaign results and applying lessons learned will continually improve your results!

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