Facebook Reducing Overly Promotional Page Posts in News Feed
Facebook announced upcoming changes to what posts will appear in your newsfeed, reducing the amount of “overly promotional” posts. They want to reduce the extent to which organic posts by brands are, in essence, being used as ads.
Based on user feedback, Facebook finds three types of post that are overly promotional:
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
If brands want to advertise to their audiences on Facebook, then Facebook wants them to pay for this.
Facebook advertising is sophisticated and it works. Talk to us about the success our clients have using targeted Facebook ads. Want to give it a try, we can help! Give us a call and we’ll get you started.